I'm Daniela Sanziani, a freelance Art Director and Graphic Designer specializing in Editorial Design, with strong expertise in Corporate and Branding.
My deep passion for graphic arts and illustration has led me to collaborate with international artists, contributing to the renewal of visual languages in magazine publishing.
Driven by curiosity and a passion for research, I draw inspiration from design, architecture, cinema, books, and publications to craft engaging, effective, and contemporary reading experiences.
What does Editorial Design really means?
Contrary to popular belief, it isn't just about layout for print: it’s a broad, versatile visual design approach. It means shaping ideas through information architecture, typography selection, art direction, and visual storytelling.
I built this background as an in-house designer in the newsrooms of publications like Wired Italia, The Good Life Italia, ICON Design, and Lamborghini Magazine. These experiences honed my skills in teamwork, idea exchange, visual research, problem-solving, and project presentations.
Editorial design provides order, pace, and visual impact. Far from being limited to print, it applies to any medium where a story needs telling or information must be accessible and memorable.
What Can I Do for You?
Editorial & Digital Publishing
I design the visual structure and reading rhythm for print and digital publications, ensuring clarity, visual tension, and typographic elegance.
• Print magazines and B2B/B2C publications
• Art publishing and illustrated books
• Editorial newsletters and digital magazines
Brand Publishing & Corporate Communication
Applying editorial methodology to corporate communication turns brand assets into compelling narrative tools.
• Brand magazines and corporate monographs
• Sustainability (ESG) reports and annual financial reports
• Company profiles and corporate publications
• Visual guidelines and brand layout systems
• Presentations
Art Direction & Visual Research
Curation and art direction that define the visual identity of each project, striking the right balance between copy and imagery.
• Curation and research for imagery and archival materials
• Commissioning and managing illustrations and photo shoots
• Font selection and visual hierarchy of content
• Visual concepts and strategic storytelling
Main Clients
Automobili Lamborghini, Blackie Edizioni, Fedrigoni, Lualdi, The Visual Agency, Condé Nast Italia, The Good Life Italia, and Palette Design Studio.